Citroen C4 - Awesome Ad
I got this ad as a forward, while I was in my second year of post graduation. The background music, the idea caught on with me. I had stored it in my computer in the college as well as in the hostel, and used to view it every hour or so.
The ad starts with the skyscrapers of Vancouver in the backdrop. There is a Citroen C4 parked in an empty open parking lot. Suddenly, the car is transformed into a robot and starts dancing to the background music.
At the end of the commercial, the robot turns back into the car, and a voice over says, “Citroen C4 – Alive with technology.” The caption goes so very well with the ad.
The background music is ultimate and the dance is fabulous. You need to download and view the ad to understand what I have written here. The commercial is available for download in the UK site of Citroen. (Click on the "Download the TV Ad" button)
Don’t forget to turn up the volume!!!
7 Comments:
Sushil has posted a link of this wonderful ad in his blog. Amazing animation and ideation !!!
Hei,
Have you seen the Honda Accord advertisement? It is also great man. Truly amazing, though I don't know about the credibility of a real time shoot for that one as they claim.
It is here
http://www.steelcitysfinest.com/HondaAccordAd.htm
You need flash player for this.
@ Silverine:
The link in Sushil's blog was regarding the assembly line in car manufacture. The site was PSA Peugeot Citroen official site.
@ Sreejith:
I have seen that ad too. Awesome one!!! Even I was skeptical about how original it was, but it was very well done.
I remember seeing that ad and feeling as awed as you.. :-)
@ Leon:
It was definitely a good ad!!!
Hi
The ad is awesome...This is the first time am seeing this ad....and already i have replayed it 8 times!!!
btw came across ur blog for the first time today... had a nice time reading ur entries :)
@ No-name:
Thanks... Keep Visiting.... :)
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